Results of search for 'ccl=pl:"New York" and su-to:MARKETING' › Shaheed Sukhdev College of Business Studies Library catalog

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	121.	Marketing aesthetics Strategic management of brands, identity, and image by SCHMITT, Bernd SIMONSON, Alex [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK FREE PRESS 1997 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 SCH-N7. Add to cart (remove)

	122.	New maximarketing Classic guide to transforming your advertising, promotion, and marketing strategy for the inform.. by RAPP, Stan COLLINS, Thomas L [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK MCGRAW-HILL 1995 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 RAP-N5. Add to cart (remove)

	123.	Sales promotion Concepts, methods, and strategies by BLATTBERG, Robert C NESLIN, Scott A [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK PRENTICE-HALL 1990 Availability: Items available for loan: SSCBS Library (1)Call number: 658.85 BLA-N0. Add to cart (remove)

	124.	Laws of choice Predicting customer behavior by MARDER, Eric [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK FREE PRESS 1997 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8342 MAR-N7. Add to cart (remove)

	125.	Marketing communications Frameworks, theories and applications by FILL, Chris [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK PRENTICE-HALL 1995 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 FIL-N5. Add to cart (remove)

	126.	Strategic brand management New approaches to creating and evaluating brand equity by KAPFERER, Jean-Noel [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK FREE PRESS 1992 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 KAP-N2. Add to cart (remove)

	127.	Sales shock End of selling products the rise of CoManaging customers by HANAN, Mack [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK AMACOM 1996 Availability: Items available for loan: SSCBS Library (1)Call number: 658.85 HAN-N6. Add to cart (remove)

	128.	Consumer behaviour by WELLS, William D PRENSKY, David [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK JOHN WILEY 1996 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8342 WEL-N6. Add to cart (remove)

	129.	Corporate brand by IND, Nicholas [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK MACMILLAN PUBLICATION 1997 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 IND-N7. Add to cart (remove)

	130.	Marketing Creating value for customers by CHURCHILL, Gilbert A PETER, J Paul [] Edition: Ed 2 Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK MCGRAW-HILL 1998 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 CHU-N8. Add to cart (remove)

	131.	Direct hit Winning direct marketing campaigns by STONE, Merlin DAVIES, Derek [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK MACMILLAN PUBLICATION 1995 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 STO-N5. Add to cart (remove)

	132.	Marketing Real people, real choices by SOLOMON, Michael R STUART, Elnora W [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK PRENTICE-HALL 1997 Availability: Not available: SSCBS Library: Lost (1). Add to cart (remove)

	133.	International and global marketing Concepts and cases by MELOAN, Taylor W GRAHAM, John L [] Series: Irwin/McGraw-Hill series in markeging Edition: Ed 2 Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK MCGRAW-HILL 1997 Availability: Items available for loan: SSCBS Library (1)Call number: 658.848 MEL-N7. Add to cart (remove)

	134.	What were they thinking Marketing lessons I've learned from over 80,000 new product inonovations and idiocies by MCMATH, Robert M FORBES, Thom [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK RANDOM HOUSE 1998 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 MCM-N8. Add to cart (remove)

	135.	Service marketing A strategic approach by GONCALVES, Karen P [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK PRENTICE-HALL 1998 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 GON-N8. Add to cart (remove)

	136.	Marketing management Strategic approach with a global orientation by BOYD, Harper W WALKER, Orville C [] Edition: Ed 3 Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK MCGRAW-HILL 1998 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 BOY-N5;N8. Add to cart (remove)

	137.	Basic marketing research by CHURCHILL, Gilbert A [] Edition: Ed 3 Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK DRYDEN PRESS 1999 Availability: Items available for loan: SSCBS Library (2)Call number: 658.83 CHU-N6, ... Not available: SSCBS Library: Lost (1). Add to cart (remove)

	138.	Delivering quality service Balancing customer perceptions and expectations by ZEITHAML, Valarie A PARASURAMAN, A [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK FREE PRESS 1990 Availability: Items available for loan: SSCBS Library (1)Call number: 658.812 ZEI-N0. Add to cart (remove)

	139.	Principles of service marketing and management by LOVELOCK, Christopher H WRIGHT, Lauren [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK PRENTICE-HALL 1999 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 LOV-N9. Add to cart (remove)

	140.	Asian marketing casebook by CAPON, Noel VANHONACKER, Wilfried R [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK PRENTICE-HALL 1999 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 CAP-N9. Add to cart (remove)

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