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21.
Brand asset management Driving profitable growth through your brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: SAN FRANCISCO JOSSEY-BASS 2000
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 DAV-P0.

22.
Hi-tech hi-touch branding Creating brand power in the age of technology by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK JOHN WILEY 2001
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 TEM-P1.

23.
Strategic brand communication campaigns by
Edition: Ed 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: ILLINOIS NTC 2001
Availability: Items available for loan: SSCBS Library (2)Call number: 658.827 SCH-P1, ...

24.
From brand vision to brand evaluation Strategically building and sustaining brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON BUTTERWORTHS 2001
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 DEC-P1.

25.
Brand marketing book Creating, managing and extending the value of your brand by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: ILLINOIS NTC 2001
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 MAR-P1.

26.
Brands in the balance Meeting the challenges to commercial identity by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PEARSON EDUCATION 2001
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 DRA-P1.

27.
Managing indian brands Marketing concepts and strategies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI VIKAS PUBLISHING HOUSE PVT.LTD. 2001
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 KUM-P1.

28.
Infinite asset Managing brands to build new value by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MASSACHUSETTS HARVARD BUSINESS SCHOOL 2001
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 HIL-P1.

29.
Brand serve 31 customer service prescriptions by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI NAVNEET 2002
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 KAP-P2.

30.
Advanced brand management From vision to valuation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK JOHN WILEY 2002
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 TEM-P2.

31.
Brand management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI EXCEL BOOKS 2002
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 VER-P2.

32.
Branding across borders A guide to global brand marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MCGRAW-HILL 2001
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 GRE-P1.

33.
IMC : Using advertising and promotion to build brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MCGRAW-HILL 2002
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 DUN-P2.

34.
Winning at new products Accelerating the process from idea to launch by
Edition: Ed 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CAMBRIDGE PERSEUS PUBLISHING 2001
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 COO-P1.

35.
Cutting edge commercials How to create the world's best TV ads for brands in the 21st century by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK PRENTICE-HALL 2001
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 AIT-P1.

36.
Branding Concepts and process by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI MACMILLAN PUBLISHERS INDIA LIMITED 2002
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 PAT-P2.

37.
Brand new brand thinking Brought to life by 11 experts who do by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2002
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 BAS-P2.

38.
Legendary brands Unleashing the power of storytelling to create a winning marketing strategy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK DEARBORN FINANCIAL PUBLISHING 2002
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 VIN-P2.

39.
Managing Indian brands by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI VIKAS PUBLISHING HOUSE PVT.LTD. 2002
Availability: Items available for loan: SSCBS Library (2)Call number: 658.827 KUM-P1;P2, ...

40.
Brand management checklist Proven tools and techniques for creating winning brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2002
Availability: Items available for loan: SSCBS Library (2)Call number: 658.827 VAN-P2, ...

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