Results of search for 'ccl=su:{MARKETING} and itype:BK' › Shaheed Sukhdev College of Business Studies Library catalog

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	601.	Marketing management Planning, implementation and control by RAM, B NAMAKUMARI, S [] Edition: Ed 3 Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI MACMILLAN PUBLISHERS INDIA LIMITED 2002 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 RAM-N5;P2. Add to cart (remove)

	602.	Marketing research within a changing information environment by HAIR, Joseph F BUSH, Robert P [] Edition: Ed 2 Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 2003 Availability: Items available for loan: SSCBS Library (2)Call number: 658.83 HAI-P3, ... Add to cart (remove)

	603.	World class supply management Key to supply chain management by BURT, David N DOBLER, Donald W [] Edition: Ed 7 Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 2003 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 BUR-P3. Add to cart (remove)

	604.	Retailing management by LEVY, Michael WEITZ, Barton A [] Edition: Ed 4 Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 2001 Availability: Items available for loan: SSCBS Library (3)Call number: 658.87 LEV-P1, ... Add to cart (remove)

	605.	Genie's wisdom A fable of how a CEO learned to be a marketing genius by TROUT, Jack [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: CHENNAI EAST WEST BOOKS (MADRAS) PVT LTD 2003 Availability: Not available: SSCBS Library: Lost (1). Add to cart (remove)

	606.	Marketing research Text and cases by NARGUNDKAR, Rajendra [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 2002 Availability: Items available for loan: SSCBS Library (4)Call number: 658.83 NAR-P2, ... Add to cart (remove)

	607.	Retail management A strategic approach by BERMAN, Barry EVANS, Joel R [] Edition: Ed 8 Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI PEARSON EDUCATION 2001 Availability: Items available for loan: SSCBS Library (1)Call number: 658.87 BER-M6;P1. Add to cart (remove)

	608.	Service marketing Integrating customer focus across the firm by ZEITHAML, Valarie A BITNER, Mary Jo [] Edition: Ed 3 Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 2003 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 ZEI-P0;P3. Add to cart (remove)

	609.	Marketing research Methodological foundations by CHURCHILL, Gilbert A IACOBUCCI, Dawn [] Edition: Ed 8 Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK HARCOURT 2002 Availability: Items available for loan: SSCBS Library (2)Call number: 658.83 CHU-N1;P2, ... Add to cart (remove)

	610.	Essentials of services marketing Concepts, strategies and cases by HOFFMAN, K Douglas BATESON, John E G [] Edition: Ed 2 Material type: Text; Format: print ; Literary form: Not fiction Publication details: SINGAPORE THOMSONS 2002 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 HOF-P2. Add to cart (remove)

	611.	Retail marketing by SULLIVAN, Malcolm ADCOCK, Dennis [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: SINGAPORE THOMSONS 2002 Availability: Items available for loan: SSCBS Library (1)Call number: 658.87 SUL-P2. Add to cart (remove)

	612.	Power of effective marketing by ZIKMUND, William G D'AMICO, Michael [] Edition: Ed 3 Material type: Text; Format: print ; Literary form: Not fiction Publication details: SINGAPORE THOMSONS 2002 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 ZIK-N4;P2. Add to cart (remove)

	613.	Managing Indian brands by KUMAR, S Ramesh [] Edition: Ed 2 Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW DELHI VIKAS PUBLISHING HOUSE PVT.LTD. 2002 Availability: Items available for loan: SSCBS Library (2)Call number: 658.827 KUM-P1;P2, ... Add to cart (remove)

	614.	Brand management checklist Proven tools and techniques for creating winning brands by VANAUKEN, Brad [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON KOGAN PAGE 2002 Availability: Items available for loan: SSCBS Library (2)Call number: 658.827 VAN-P2, ... Add to cart (remove)

	615.	Handbook of strategic marketing communication New ways to build and integrate communications by SMITH, Paul BERRY, Chris [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI CREST 2003 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 SMI-P3. Add to cart (remove)

	616.	Customer relationship management A key to corporate success by RAMANA, V Venkata SOMAYAJULU, G [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI EXCEL BOOKS 2003 Availability: Items available for loan: SSCBS Library (1)Call number: 658.812 RAM-P3. Add to cart (remove)

	617.	CRM handbook A business guide to customer relationship management by DYCHE, Jill [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI PEARSON EDUCATION 2002 Availability: Items available for loan: SSCBS Library (1)Call number: 658.812 DYC-P2. Add to cart (remove)

	618.	Reinventing the brand Can top brands survive the new market realities by KAPFERER, Jean-Noel [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON KOGAN PAGE 2001 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 KAP-P1. Add to cart (remove)

	619.	Essential brand book Over 100 techniques to increase brand value by ELLWOOD, Iain [] Edition: Ed 2 Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON KOGAN PAGE 2002 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 ELL-P2. Add to cart (remove)

	620.	Principles of marketing by KOTLER, Philip ARMSTRONG, Gary [] Edition: Ed 9 Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI PEARSON EDUCATION 2001 Availability: Items available for loan: SSCBS Library (5)Call number: 658.8 KOT-M6;P1, ... Not available: SSCBS Library: Lost (4). Add to cart (remove)

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