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1.
Marketing Environment, concepts and cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 1980(1983)
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 MEH-M0.

2.
Marketing A managerial introduction by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 1985(1989)
Availability: Items available for loan: SSCBS Library (3)Call number: 658.8 GAN-M5, ...

3.
Marketing management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 1997
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 SAX-N7;P2. Items available for reference: SSCBS Library: Not For Loan (1)Call number: 658.8 SAX-N7.

4.
Power of simplicity Management guide to cutting through the nonsense and doing things right by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 1999
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 TRO-N9.

5.
Services marketing Integrating customer focus across the firm by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2000
Availability: Items available for loan: SSCBS Library (2)Call number: 658.8 ZEI-P0, ...

6.
Marketing strategy Planning and implementation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 1999
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 WAL-N9.

7.
Franchising The route map to rapid business excellence by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2001
Availability: Items available for loan: SSCBS Library (1)Call number: 658.87 KHE-P1.

8.
Art of retailing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2003
Availability: Items available for loan: SSCBS Library (1)Call number: 658.87 LAM-P3.

9.
World class supply management Key to supply chain management by
Edition: Ed 7
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2003
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 BUR-P3.

10.
Retailing management by
Edition: Ed 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2001
Availability: Items available for loan: SSCBS Library (3)Call number: 658.87 LEV-P1, ...

11.
Service marketing Integrating customer focus across the firm by
Edition: Ed 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2003
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 ZEI-P0;P3.

12.
Marketing strategy A decision focused approach by
Edition: Ed 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2003
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 WAL-L9;P3.

13.
Internet marketing Building advantage in a networked economy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2002
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 MOH-P2.

14.
Leading through relationship marketing How winning organisations leverage stakeholder relationships to improve business performance by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 BAT-P4.

15.
Marketing by
Edition: Ed 13
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2004
Availability: Items available for loan: SSCBS Library (2)Call number: 658.8 ETZ-P1;P4, ...

16.
Basic marketing A global managerial approach by
Edition: Ed 15
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2005
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 PER-N9;P5.

17.
Value based marketing for bottom line success 5 steps to creating customer value by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2003
Availability: Items available for loan: SSCBS Library (2)Call number: 658.8 DEB-P3, ...

18.
Marketing management Text and cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2005
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 LAL-P5.

19.
Breakaway brand How great brands stand out by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2005
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 KEL-P5.

20.
Marketing Concepts and cases by
Edition: Ed 13
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2005(2006)
Availability: Items available for loan: SSCBS Library (7)Call number: 658.8 ETZ-P1;P5, ...

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