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1.
Services marketing by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PEARSON EDUCATION 2012
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 VER-Q2.

2.
Mall management with case studies by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TAXMANN ALLIED SERVICES (P) LTD. 2012
Availability: Items available for loan: SSCBS Library (1)Call number: 658.87 DAS-Q2.

3.
Consumer behaviour by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: UNITED STATES CENGAGE LEARNING 2012
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8342 MUK-Q2.

4.
You tube for business Online video marketing for any business by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PEARSON EDUCATION 2012
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 MIL-Q2.

5.
Marketing whitebook 2012-13 by
Edition: Ed 8
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: BUSINESS WORLD 2012
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 MAR-Q2.

6.
New emerging market multinationals Four strategies for disrupting markets and building brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2012
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 CHA-Q2.

7.
Retailing management by
Edition: Ed 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2012
Availability: Items available for loan: SSCBS Library (1)Call number: 658.87 PRA-Q2.

8.
Marketing whitebook 2012-13 by
Edition: Ed 8
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: BUSINESS WORLD 2012
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 MAR-Q2.

9.
Good works Marketing and corporate initiatives that build a better world and the bottom line by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI WILEY INDIA PVT. LTD. 2012
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 KOT-Q2.

10.
Services marketing by
Edition: Ed 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI CANGAGE LEARNING 2012
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 BAT-Q2.

11.
New strategic brand management Advanced insights and strategic thinking by
Edition: Ed 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2012
Availability: Items available for loan: SSCBS Library (10)Call number: 658.827 KAP-Q2, ...

12.
Marketing warfare by
Edition: Ed 20
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2012
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 RIE-Q2. Not available: SSCBS Library: Lost (1).

13.
Cases in marketing management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SAGE PUBLICATIONS INDIA PVT LTD 2012
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 CLO-Q2.

14.
Retail management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI HIMALAYA 2012
Availability: Items available for loan: SSCBS Library (5)Call number: 658.87 SHE-Q2, ...

15.
Facebook marketing for dummies by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI WILEY INDIA PVT. LTD. 2012
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 DUN-Q2.

16.
Rural marketing by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PEARSON EDUCATION 2012
Availability: Items available for loan: SSCBS Library (2)Call number: 658.8 KRI-Q2, ...

17.
Serivce sweethearting Its antecedents and customer consequences by
Material type: Mixed materialsMixed materials
Publication details: 2012
In: JOURNAL OF MARKETINGM
Availability: No items available.

18.
Impact of brand equity on customer acquisition, retention and profit margin by
Material type: Mixed materialsMixed materials
Publication details: 2012
In: JOURNAL OF MARKETINGM
Availability: No items available.

19.
20.
Choice of cause in cause-related marketing by
Material type: Mixed materialsMixed materials
Publication details: 2012
In: JOURNAL OF MARKETINGM
Availability: No items available.

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