Results of search for 'ccl=su:{BRANDS AND TRADEMARKS}' › Shaheed Sukhdev College of Business Studies Library catalog

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	21.	24 brand mantras Finding a place in the minds and hearts of consumers by KAPOOR, Jagdeep [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI RESPONSE BOOKS 2001 Availability: Items available for loan: SSCBS Library (4)Call number: 658.827 KAP-P1, ... Add to cart (remove)

	22.	Brand asset management Driving profitable growth through your brands by DAVIS, Scott M AAKER, David A [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: SAN FRANCISCO JOSSEY-BASS 2000 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 DAV-P0. Add to cart (remove)

	23.	Hi-tech hi-touch branding Creating brand power in the age of technology by TEMPORAL, Paul LEE, K C [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK JOHN WILEY 2001 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 TEM-P1. Add to cart (remove)

	24.	Strategic brand communication campaigns by SCHULTZ, Don E BARNES, Beth E [] Edition: Ed 5 Material type: Text; Format: print ; Literary form: Not fiction Publication details: ILLINOIS NTC 2001 Availability: Items available for loan: SSCBS Library (2)Call number: 658.827 SCH-P1, ... Add to cart (remove)

	25.	From brand vision to brand evaluation Strategically building and sustaining brands by DE CHERNATONY, Leslie [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON BUTTERWORTHS 2001 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 DEC-P1. Add to cart (remove)

	26.	Brand marketing book Creating, managing and extending the value of your brand by MARCONI, Joe [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: ILLINOIS NTC 2001 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 MAR-P1. Add to cart (remove)

	27.	Brands in the balance Meeting the challenges to commercial identity by DRAWBAUGH, Kevin [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI PEARSON EDUCATION 2001 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 DRA-P1. Add to cart (remove)

	28.	Managing indian brands Marketing concepts and strategies by KUMAR, S Ramesh [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW DELHI VIKAS PUBLISHING HOUSE PVT.LTD. 2001 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 KUM-P1. Add to cart (remove)

	29.	Infinite asset Managing brands to build new value by HILL, Sam LEDERER, Chris [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: MASSACHUSETTS HARVARD BUSINESS SCHOOL 2001 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 HIL-P1. Add to cart (remove)

	30.	Brand serve 31 customer service prescriptions by KAPOOR, Jagdeep [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: MUMBAI NAVNEET 2002 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 KAP-P2. Add to cart (remove)

	31.	Advanced brand management From vision to valuation by TEMPORAL, Paul [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK JOHN WILEY 2002 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 TEM-P2. Add to cart (remove)

	32.	Brand management by VERMA, Harsh V [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI EXCEL BOOKS 2002 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 VER-P2. Add to cart (remove)

	33.	Branding across borders A guide to global brand marketing by GREGORY, James R WIECHMANN, Jack G [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK MCGRAW-HILL 2001 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 GRE-P1. Add to cart (remove)

	34.	IMC : Using advertising and promotion to build brands by DUNCAN, Tom [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK MCGRAW-HILL 2002 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 DUN-P2. Add to cart (remove)

	35.	Winning at new products Accelerating the process from idea to launch by COOPER, Robert G [] Edition: Ed 3 Material type: Text; Format: print ; Literary form: Not fiction Publication details: CAMBRIDGE PERSEUS PUBLISHING 2001 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 COO-P1. Add to cart (remove)

	36.	Cutting edge commercials How to create the world's best TV ads for brands in the 21st century by AITCHISON, Jim [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK PRENTICE-HALL 2001 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 AIT-P1. Add to cart (remove)

	37.	Branding Concepts and process by PATI, Debashis [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI MACMILLAN PUBLISHERS INDIA LIMITED 2002 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 PAT-P2. Add to cart (remove)

	38.	Brand new brand thinking Brought to life by 11 experts who do by BASKIN, Merry EARLS, Mark [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON KOGAN PAGE 2002 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 BAS-P2. Add to cart (remove)

	39.	Legendary brands Unleashing the power of storytelling to create a winning marketing strategy by VINCENT, Laurence [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK DEARBORN FINANCIAL PUBLISHING 2002 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 VIN-P2. Add to cart (remove)

	40.	Managing Indian brands by KUMAR, S Ramesh [] Edition: Ed 2 Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW DELHI VIKAS PUBLISHING HOUSE PVT.LTD. 2002 Availability: Items available for loan: SSCBS Library (2)Call number: 658.827 KUM-P1;P2, ... Add to cart (remove)

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