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	1.	No cover image available The double edged sword of foreign brand names for companies from emerging countries by MELNYK, VALENTYNA KLEIN, KRISTINA Material type: Mixed materials Publication details: 2013 In: JOURNAL OF MARKETINGM Availability: No items available. Add to cart (remove)

	2.	No cover image available Beyond the Like button The impact of mere virtual presence on brand evaluations and purchase intentions in social media by NAYLOR, REBECCA WALKER LAMBERTON, CAIT POYNOR Material type: Mixed materials Publication details: 2013 In: JOURNAL OF MARKETINGM Availability: No items available. Add to cart (remove)

	3.	No cover image available Brand equity and business performance Towards a conceptual framework by MOHAN, BIJUNA C SEQUEIRA, A H Material type: Mixed materials Publication details: 2013 In: INDIAN JOURNAL OF MARKETINGM Availability: No items available. Add to cart (remove)

	4.	No cover image available Measuring consumers' preferences and attitudes towards branded petrol An initial investigation of the branded petrol market by DUGAR, ANURAG Material type: Mixed materials Publication details: 2013 In: GLOBAL BUSINESS REVIEWM Availability: No items available. Add to cart (remove)

	5.	No cover image available Dimensions of strong brand and risk Based on a liquidity augmented capital asset pricing model by CHU, HYO-YOUN Material type: Mixed materials Publication details: 2013 In: GLOBAL BUSINESS REVIEWM Availability: No items available. Add to cart (remove)

	6.	No cover image available When humanizing brands goes wrong The detrimental effect of brand anthropomorphization amid product wrongdoings by PUZAKOVA, MARINA KWAK, HYOKJIN Material type: Mixed materials Publication details: 2013 In: JOURNAL OF MARKETINGM Availability: No items available. Add to cart (remove)

	7.	No cover image available Great job or how yum brands uses recognition to build teams and get results by COLVIN, GEOFF Material type: Mixed materials Publication details: 2013 In: FORTUNEM Availability: No items available. Add to cart (remove)

	8.	No cover image available Leaders on branding spree by BHASIN, SWATI Material type: Mixed materials Publication details: 2013 In: HUMAN CAPITAL PRINT MAGAZINEM Availability: No items available. Add to cart (remove)

	9.	No cover image available Battling shorter fatigue cycles by JOSHI, DEVINA Material type: Mixed materials Publication details: 2013 In: INDIAN MANAGEMENTM Availability: No items available. Add to cart (remove)

	10.	No cover image available Make room for the Asian brands by NARAYANAN, CHITRA Material type: Mixed materials Publication details: 2013 In: BUSINESS WORLDM Availability: No items available. Add to cart (remove)

	11.	No cover image available Co- branding A case study of Micromax and MTV by MEHDI, MOKHALLES M Material type: Mixed materials Publication details: 2013 In: INDIAN JOURNAL OF MARKETINGM Availability: No items available. Add to cart (remove)

	12.	No cover image available Not all repeat customers are the same Designing effective cross - selling promotion on the basis of attitudinal loyalty and habit by LIU-THOMOPKINS, YUPING TAM, LEONA Material type: Mixed materials Publication details: 2013 In: JOURNAL OF MARKETINGM Availability: No items available. Add to cart (remove)

	13.	No cover image available Brand licensing What drives royalty rates? by JAYACHANDRAN, SATISH KAUFMAN, PETER Material type: Mixed materials Publication details: 2013 In: JOURNAL OF MARKETINGM Availability: No items available. Add to cart (remove)

	14.	No cover image available Branded service encounters Strategically aligning employee behavior with the brand positioning by SIRIANNI, NANACY J BITNER, MARY JO Material type: Mixed materials Publication details: 2013 In: JOURNAL OF MARKETINGM Availability: No items available. Add to cart (remove)

	15.	No cover image available Brand building in the era of mobiltiy and emergence of 'New imagined communities' A conceptual analysis by KANDPAL, ANSHUL PATRA, SANTOSH K Material type: Mixed materials Publication details: 2014 In: INDIAN JOURNAL OF MARKETINGM Availability: No items available. Add to cart (remove)

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Your search returned 15 results.