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41.
Cases in marketing management and strategy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK PRENTICE-HALL 1996
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 QUE-N6.

42.
Marketing management Strategies and programs by
Edition: Ed 6
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MCGRAW-HILL 1997
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 GUI-N7.

43.
Study guide marketing by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK PRENTICE-HALL 1995
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 GRI-N5.

44.
Study guide marketing by
Edition: Ed 6
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK PRENTICE-HALL 1995
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 BRO-N5.

45.
Instructor's resource manual of marketing by Schoell & Guiltinan Contemporary concepts and practices by
Edition: Ed 6
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK PRENTICE-HALL 1995
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 REX-N5.

46.
Marketing An introductory text by
Edition: Ed 6
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MACMILLAN PUBLICATION 1996
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 BAK-N6.

47.
Cases in marketing management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK JOHN WILEY 1990(1992
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 DAL-N0;N2.

48.
Service marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK HARPER-COLLINS 1996
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 RUS-N6.

49.
Marketing aesthetics Strategic management of brands, identity, and image by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK FREE PRESS 1997
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 SCH-N7.

50.
New maximarketing Classic guide to transforming your advertising, promotion, and marketing strategy for the inform.. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MCGRAW-HILL 1995
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 RAP-N5.

51.
Marketing communications Frameworks, theories and applications by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK PRENTICE-HALL 1995
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 FIL-N5.

52.
Marketing Creating value for customers by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MCGRAW-HILL 1998
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 CHU-N8.

53.
Direct hit Winning direct marketing campaigns by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MACMILLAN PUBLICATION 1995
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 STO-N5.

54.
What were they thinking Marketing lessons I've learned from over 80,000 new product inonovations and idiocies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK RANDOM HOUSE 1998
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 MCM-N8.

55.
Service marketing A strategic approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK PRENTICE-HALL 1998
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 GON-N8.

56.
Marketing management Strategic approach with a global orientation by
Edition: Ed 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MCGRAW-HILL 1998
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 BOY-N5;N8.

57.
Principles of service marketing and management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK PRENTICE-HALL 1999
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 LOV-N9.

58.
Asian marketing casebook by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK PRENTICE-HALL 1999
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 CAP-N9.

59.
Market driven organization Understanding, attracting and keeping valuable customers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK FREE PRESS 1999
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 DAY-N9.

60.
Basic markeing Global managerial approach by Series: Irwin/McGraw-Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MCGRAW-HILL 1999
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 PER-N9.

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