Results of search for 'ccl=Provider:MCGRAW-HILL and su-to:MARKETING' › Shaheed Sukhdev College of Business Studies Library catalog

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	61.	Service marketing Integrating customer focus across the firm by ZEITHAML, Valarie A BITNER, Mary Jo [] Edition: Ed 3 Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 2003 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 ZEI-P0;P3. Add to cart (remove)

	62.	Marketing strategy A decision focused approach by WALKER, Orville C BOYD, Harper W [] Edition: Ed 4 Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 2003 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 WAL-L9;P3. Add to cart (remove)

	63.	Internet marketing Building advantage in a networked economy by MOHAMMED, Rafi A FISHER, Robert J [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 2002 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 MOH-P2. Add to cart (remove)

	64.	CRM at the speed of light Capturing and keeping customers in Internet real time by GREENBERG, Paul [] Edition: Ed 2 Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 2002 Availability: Items available for loan: SSCBS Library (1)Call number: 658.812 GRE-P2. Add to cart (remove)

	65.	Customer relationship management Emerging concepts, tools and applications by SHETH, Jagdish N PARVATIYAR, Atul [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 2001 Availability: Items available for loan: SSCBS Library (1)Call number: 658.812 SHE-P1. Add to cart (remove)

	66.	Consumer behavior Building marketing strategy by HAWKINS, Del I BEST, Roger J [] Edition: Ed 9 Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 2004 Availability: Items available for loan: SSCBS Library (3)Call number: 658.8342 HAW-P4, ... Add to cart (remove)

	67.	AMA handbook for successful selling by KIMBALL, Bob [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 2003 Availability: Items available for loan: SSCBS Library (1)Call number: 658.85 KIM-P3. Add to cart (remove)

	68.	Management of a sales force by STANTON, William J SPIRO, Rosann L [] Edition: Ed 11 Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 2003 Availability: Items available for loan: SSCBS Library (1)Call number: 658.85 STA-N5;P3. Add to cart (remove)

	69.	Sales force management by CHURCHILL, Gilbert A JOHNSTON, Mark W [] Edition: Ed 7 Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK MCGRAW-HILL 2003 Availability: Items available for loan: SSCBS Library (2)Call number: 658.85 CHU-N7;P3, ... Add to cart (remove)

	70.	Leading through relationship marketing How winning organisations leverage stakeholder relationships to improve business performance by BATTERLEY, Richard [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 2004 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 BAT-P4. Add to cart (remove)

	71.	Best of branding Best practices in corporate branding by GREGORY, James R [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 2004 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 GRE-P4. Add to cart (remove)

	72.	Marketing by ETZEL, Michael J WALKER, Bruce J [] Edition: Ed 13 Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 2004 Availability: Items available for loan: SSCBS Library (2)Call number: 658.8 ETZ-P1;P4, ... Add to cart (remove)

	73.	Basic marketing A global managerial approach by PERREAULT, William D MCCARTHY, E Jerome [] Edition: Ed 15 Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 2005 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 PER-N9;P5. Add to cart (remove)

	74.	Value based marketing for bottom line success 5 steps to creating customer value by DEBONIS, J Nicholas BALINSKI, Eric [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 2003 Availability: Items available for loan: SSCBS Library (2)Call number: 658.8 DEB-P3, ... Add to cart (remove)

	75.	Fundamentals of selling by FUTRELL, Charles M [] Edition: Ed 8 Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK MCGRAW-HILL 2004 Availability: Items available for loan: SSCBS Library (1)Call number: 658.85 FUT-P4. Add to cart (remove)

	76.	Brand positioning Strategies for competitive advantege by SENGUPTA, Subroto [] Edition: Ed 2 Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 2005 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 SEN-N0;P5. Add to cart (remove)

	77.	Consumer behavior and marketing strategy by PETER, J Paul OLSON, Jerry C [] Edition: Ed 7 Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 2005 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8342 PET-N9;P5. Add to cart (remove)

	78.	Marketing research Concepts and cases by COOPER, Donald R SCHINDLER, Pamela S [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 2006 Availability: Items available for loan: SSCBS Library (3)Call number: 658.83 COO-P6, ... Add to cart (remove)

	79.	Marketing management Text and cases by LAL, Rajiv QUELCH, John A [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 2005 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 LAL-P5. Add to cart (remove)

	80.	Building brand value Five steps to building powerful brands by PARAMESWARAN, M G [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 2006 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 PAR-P6. Add to cart (remove)

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