Results of search for 'ccl=Provider:TATA MCGRAW-HILL and su-to:MARKETING' › Shaheed Sukhdev College of Business Studies Library catalog

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	21.	Retailing management by LEVY, Michael WEITZ, Barton A [] Edition: Ed 4 Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 2001 Availability: Items available for loan: SSCBS Library (3)Call number: 658.87 LEV-P1, ... Add to cart (remove)

	22.	Marketing research Text and cases by NARGUNDKAR, Rajendra [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 2002 Availability: Items available for loan: SSCBS Library (3)Call number: 658.83 NAR-P2, ... Not available: SSCBS Library: Checked out (1). Add to cart (remove)

	23.	Service marketing Integrating customer focus across the firm by ZEITHAML, Valarie A BITNER, Mary Jo [] Edition: Ed 3 Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 2003 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 ZEI-P0;P3. Add to cart (remove)

	24.	Marketing strategy A decision focused approach by WALKER, Orville C BOYD, Harper W [] Edition: Ed 4 Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 2003 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 WAL-L9;P3. Add to cart (remove)

	25.	Internet marketing Building advantage in a networked economy by MOHAMMED, Rafi A FISHER, Robert J [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 2002 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 MOH-P2. Add to cart (remove)

	26.	CRM at the speed of light Capturing and keeping customers in Internet real time by GREENBERG, Paul [] Edition: Ed 2 Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 2002 Availability: Items available for loan: SSCBS Library (1)Call number: 658.812 GRE-P2. Add to cart (remove)

	27.	Customer relationship management Emerging concepts, tools and applications by SHETH, Jagdish N PARVATIYAR, Atul [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 2001 Availability: Items available for loan: SSCBS Library (1)Call number: 658.812 SHE-P1. Add to cart (remove)

	28.	Consumer behavior Building marketing strategy by HAWKINS, Del I BEST, Roger J [] Edition: Ed 9 Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 2004 Availability: Items available for loan: SSCBS Library (3)Call number: 658.8342 HAW-P4, ... Add to cart (remove)

	29.	AMA handbook for successful selling by KIMBALL, Bob [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 2003 Availability: Items available for loan: SSCBS Library (1)Call number: 658.85 KIM-P3. Add to cart (remove)

	30.	Management of a sales force by STANTON, William J SPIRO, Rosann L [] Edition: Ed 11 Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 2003 Availability: Items available for loan: SSCBS Library (1)Call number: 658.85 STA-N5;P3. Add to cart (remove)

	31.	Leading through relationship marketing How winning organisations leverage stakeholder relationships to improve business performance by BATTERLEY, Richard [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 2004 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 BAT-P4. Add to cart (remove)

	32.	Best of branding Best practices in corporate branding by GREGORY, James R [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 2004 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 GRE-P4. Add to cart (remove)

	33.	Marketing by ETZEL, Michael J WALKER, Bruce J [] Edition: Ed 13 Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 2004 Availability: Items available for loan: SSCBS Library (2)Call number: 658.8 ETZ-P1;P4, ... Add to cart (remove)

	34.	Basic marketing A global managerial approach by PERREAULT, William D MCCARTHY, E Jerome [] Edition: Ed 15 Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 2005 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 PER-N9;P5. Add to cart (remove)

	35.	Value based marketing for bottom line success 5 steps to creating customer value by DEBONIS, J Nicholas BALINSKI, Eric [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 2003 Availability: Items available for loan: SSCBS Library (2)Call number: 658.8 DEB-P3, ... Add to cart (remove)

	36.	Brand positioning Strategies for competitive advantege by SENGUPTA, Subroto [] Edition: Ed 2 Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 2005 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 SEN-N0;P5. Add to cart (remove)

	37.	Consumer behavior and marketing strategy by PETER, J Paul OLSON, Jerry C [] Edition: Ed 7 Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 2005 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8342 PET-N9;P5. Add to cart (remove)

	38.	Marketing research Concepts and cases by COOPER, Donald R SCHINDLER, Pamela S [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 2006 Availability: Items available for loan: SSCBS Library (3)Call number: 658.83 COO-P6, ... Add to cart (remove)

	39.	Marketing management Text and cases by LAL, Rajiv QUELCH, John A [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 2005 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 LAL-P5. Add to cart (remove)

	40.	Building brand value Five steps to building powerful brands by PARAMESWARAN, M G [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 2006 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 PAR-P6. Add to cart (remove)

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