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	1.	No cover image available Analysis of the relationship between brand loyalty and market share A comparative study of durable and non durable products in Delhi by AGARWAL, P K KUMAR, PRADEEP Material type: Mixed materials Publication details: 2012 In: INDIAN JOURNAL OF MARKETINGM Availability: No items available. Add to cart (remove)

	2.	No cover image available Brand love by BATRA, RAJEEV AHUVIA, AARON Material type: Mixed materials Publication details: 2012 In: JOURNAL OF MARKETINGM Availability: No items available. Add to cart (remove)

	3.	No cover image available Impact of brand equity on customer acquisition, retention and profit margin by STAHL, FLORIAN HEITMANN, MARK Material type: Mixed materials Publication details: 2012 In: JOURNAL OF MARKETINGM Availability: No items available. Add to cart (remove)

	4.	No cover image available Brand concepts as representations of human values Do cultural congruity and compatibility between values matter? by TORELLI, CARLOS J OZSOMER, AYSEGUL Material type: Mixed materials Publication details: 2012 In: JOURNAL OF MARKETINGM Availability: No items available. Add to cart (remove)

	5.	No cover image available Enquiry into selected marketing mix elements and their impact on brand equity by ALEX, N JOJI Material type: Mixed materials Publication details: 2012 In: IUP: JOURNAL OF BRAND MANAGEMENTM Availability: No items available. Add to cart (remove)

	6.	No cover image available Theory building on private label brands by MANIKANDAN, M K M Material type: Mixed materials Publication details: 2012 In: IUP: JOURNAL OF BRAND MANAGEMENTM Availability: No items available. Add to cart (remove)

	7.	No cover image available Brand portfolio prerogative Five challenges and research themes within brand portfolio management by UGGLA, HENRIK LASHGARI, MARYAM Material type: Mixed materials Publication details: 2013 In: IUP: JOURNAL OF BRAND MANAGEMENTM Availability: No items available. Add to cart (remove)

	8.	No cover image available Rethinking brand loyalty in an age of Interactivity by SCHULTZ, DON E BLOCK, MARTIN P Material type: Mixed materials Publication details: 2013 In: IUP: JOURNAL OF BRAND MANAGEMENTM Availability: No items available. Add to cart (remove)

	9.	No cover image available A confirmatory factor analysis on brand equity in mobile handset market SEM approach by SHAH, RINAL B Material type: Mixed materials Publication details: 2013 In: IUP: JOURNAL OF BRAND MANAGEMENTM Availability: No items available. Add to cart (remove)

	10.	No cover image available Brand valuation A strategic tool for business by NARAYAN, GOVIND Material type: Mixed materials Publication details: 2013 In: IUP: JOURNAL OF BRAND MANAGEMENTM Availability: No items available. Add to cart (remove)

	11.	No cover image available Rebrnding @ Airtel An analysis by DUBEY, JAYASHREE GEORGE, BABU P Material type: Mixed materials Publication details: 2013 In: IUP: JOURNAL OF BRAND MANAGEMENTM Availability: No items available. Add to cart (remove)

	12.	No cover image available Impact of comparative communication in advertisments on Brand Image An exploratory Indian Perspective by MEHTA, NIKHIL K Material type: Mixed materials Publication details: 2013 In: IUP: JOURNAL OF BRAND MANAGEMENTM Availability: No items available. Add to cart (remove)

	13.	No cover image available By design or by default Creating the employer identity by ROBERTSON, ALAN KHATIBI, ALI Material type: Mixed materials Publication details: 2013 In: IUP: JOURNAL OF BRAND MANAGEMENTM Availability: No items available. Add to cart (remove)

	14.	No cover image available by AWASTHI, BRIJESH SHARMA, RAJESH Material type: Mixed materials Publication details: 2013 In: IUP: JOURNAL OF BRAND MANAGEMENTM Availability: No items available. Add to cart (remove)

	15.	No cover image available Brand India in Korea A case study and review of nation branding research by ANAND, RAHUL Material type: Mixed materials Publication details: 2013 In: INDIAN JOURNAL OF MARKETINGM Availability: No items available. Add to cart (remove)

	16.	No cover image available Consumers perception towards miraculous claims of brand with aesthetic appel by SAURABH MAHAJAN,AKHIL Material type: Mixed materials Publication details: 2013 In: INDIAN JOURNAL OF MARKETINGM Availability: No items available. Add to cart (remove)

	17.	No cover image available Cross cultural model of customer based brand equity for a tourism destination by RUZZIER, MAJA KONECNIK ANTONCIC, BOSTJAN Material type: Mixed materials Publication details: 2014 In: IUP: JOURNAL OF BRAND MANAGEMENTM Availability: No items available. Add to cart (remove)

	18.	No cover image available An analytical study of spillover effect of different branding elements on customer based brand equit by CHOUDHURY, SMRITISHIKHA KAKATI, RINALINI Material type: Mixed materials Publication details: 2014 In: IUP: JOURNAL OF BRAND MANAGEMENTM Availability: No items available. Add to cart (remove)

	19.	No cover image available Determinants of custoemr loyalty A study in the context of private label apparel stores in India by RATHOD, CHIRAG B BHATT, NISHITHKUMAR H Material type: Mixed materials Publication details: 2014 In: IUP: JOURNAL OF BRAND MANAGEMENTM Availability: No items available. Add to cart (remove)

	20.	No cover image available Brand credibility and purchase intention among users of shopping and convenience goods The moderating role of brand involvement by ALEX N, JOJI THOMAS, JITHIN Material type: Mixed materials Publication details: 2014 In: INDIAN JOURNAL OF MARKETINGM Availability: No items available. Add to cart (remove)

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